Can Black Friday Shopping Be Ethical?

stocksnap_fmeuwemb97For the last few years, I’ve compiled tons of green beauty deals for Black Friday. As I’ve committed myself to making more ethical, sustainable, and minimalist purchases, my perspective on Black Friday is a bit different. My hope is that talking about it will encourage others to feel the same.

The Black Friday mindset to buy anything, everything, plus more, and at dirt-cheap prices (which, in the long run actually aren’t that cheap) makes me shudder. We can get so caught up in the shopping and the hype, that we often disregard the quality and longevity of the things we buy, not to mention never think about the impact our purchase makes in the long-run.

This year, be a more mindful consumer. Think about how your purchases affect you, the environment, and the communities around you. Purchase products that are high-quality, long-lasting, and have a low impact on the environment. Support brands that give back to communities, have beneficial missions, communicate transparently, and treat their employees fairly.

Black Friday and Cyber Monday can be a great time to support small/local businesses and organizations that give back. A lot of people I know complain that ethical, sustainable goods are too expensive and refuse to purchase them. This is the season you can get a discount on ethical products while also showing your support to brands. Perhaps your gifts might even encourage loved ones to think and shop more ethically too.

Emma Olsen, founder of ethical clothing shop, Hazel & Rose put it best:
When it comes to Black Friday, or any holiday shopping, the same buying rules apply for me: items must be ethically made and I must be thoughtful about my purchases. I don’t let myself get caught up in the hype or the sale. If it’s not ethically made and I don’t absolutely LOVE it, I don’t buy it, period. Part of the beauty of buying fewer and better items means I don’t need a bargain because there’s no goal to maximize the number of “things”. That said, I also recognize that sustainable and ethical fashion comes at a higher price. That price is wholeheartedly justified by the quality and craftsmanship of the item, but can be a barrier for some shoppers. It’s nice to offer a discount once in a while to reach more people who want to shop ethically.” Read the entire blog post here, including perspectives about Black Friday from other ethical shop owners within the Ethical Fashion Retailers Network.


This holiday season, I’ll be staying away from social media and my computer by spending lots of quality time with family. I’ll shop for holiday gifts and also for green beauty things I’ve been lusting over due to the discounts, but I’ll only get what I truly need and not feel the desire to “stock up” as I might have before. To keep in the right mindset, I’ve been thinking a lot about product shelf life and how much I actually use versus how much I buy. And because I have such limited shelf space now that I’m married!

Below are some amazing brands and shops with Green Black Friday/Cyber Monday deals and programs that are giving back this year. Also stay tuned for more updated deals!

100% Pure: Select products for only $10 each. Unlock this deal with a minimum of $35 purchase. Ends 11/29/16 at midnight PST.

The Detox Market: $10 off on orders over $100 w/code: THANKS10, $30 off on orders over $200 + Free full size Odacite CaR serum w/code: THANKS30, $80 off on orders $400 + Free full size Odacite CaR + surprise gift from One Love Organics w/code: THANKS80. Ends 11/27/16 at 11:59pm PST, exclusions apply, limited quantities available, until supplies last.

The Choosy Chick: On Black Friday, 15% off storewide w/code: SAVE15, no minimums, no exclusions, until 11/28/16.  FREE Shipping on all US orders $75+. Only one discount code can be used at a time.

Earth Tu Face: 20% off with code: shopsmall, until 12/28/16. Earth Tu Face is donating 5% of all proceeds to Green Peace this month and in December.

EcoDiva Beauty: Once-a-year super sale from 11/25 – 11/28/16, 50% off specially selected green beauty products. Registered EcoDiva users will also receive 10% off on Cyber Monday w/code: EcoDivaInsider.

FOREO: 25% off all items site wide – except Holiday Gift Sets, 11/24 – 11/28. From 11/28 – 11/30 take 25% off all items site wide (except Holiday Gift Sets) + Spend over $99 and Get a Free LUNA Play in Pink (Customer must add product to cart) w/code: FOREOBF16.

Lotus Wei: 25% off your entire purchase w/code: GRATITUDE. Ends 11/28/16

One Love Organics: 25% off entire site with code: olocyberspree on 11/25. Ends 11/29/16 midnight EST.

Pai Skincare: 25% off sitewide with code: BLACKPAIDAY from 7pm GMT 11/24 – 11/28/16.

Petal & Post: Save up to 40% off selected products from Black Friday until 11/28. On Cyber Monday 11/28 save up to 40% off selected products + free shipping! Free shipping codes: CyberShipping2016-usa (US customers), CyberShipping2016-canada (Canada)

Petit Vour: Select products and boxes at up to 50% off, free shipping (on $50+) and 20% PV points back w/purchase. Ends 11/28/16 midnight CST.

R.L. Linden & Co.: Donating 15% off sales on Small Business Saturday & Sunday to Standing Rock Medic + Healer Council.

S.W. Basics: Entire site 20% off, plus 15% off with code: BLACKFRIYAY15. Ends 11/28/2016 midnight ET.

Sustainable, Ethical Apparel:

Amour Vert: 20% off entire site w/code: GREENFRIDAY. Ends 11/28/2016. Amour Vert will plant 5 trees for every item purchased through Monday 11/28.

Bead & Reel: Join the #ethicalblackfriday movementon November 25th. Bread & Reel + MadeFAIR will offer just one handmade item for purchase and donate half the gross income to the Dressember Foundation. More info here.

Coyuchi: 20% off select gifts, no code necessary.

Hazel & Rose: 30% off online from 11/25 – 11/28/2016 midnight CST, 30% off at from 11/25 – 11/28/2016 midnight CST. Cannot be combined w/other offers or applied to past purchases.

Inkkas: 30% w/code: INKKAS30 until 11/25/16

Nisolo: Selected shoes up to 40% off.

Wear PACT: Save 30-70% off sitewide on 11/25/16.

Patagonia: Donating 100% of its Black Friday sales (online and in-stores) to grassroots environmental groups. The brand estimates more than $2 million in Black Friday sales, which will go towards environmental causes. Learn more here.

What are your thoughts?  Will you be shopping on Black Friday/Cyber Monday?


*This post contains some affiliate links. All images used are under creative commons public domain.


  1. BohoChicMeetsOrganics November 23, 2016

    What a great post ! Yes we can all get caught in this mess . For me I focus on shopping in places that help the community & give back which makes a bigger difference . Happy holiday 😘

    • Kasey November 27, 2016

      Thanks, Yeiza! Yes, I also think it’s important to think about how my purchase can have an impact on communities and giving back. It is one small way we can make a big difference together! Thanks for reading as always <3


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