Au Natural Factual Friday: Argan Oil

By now we’ve all heard about argan oil one way or another as it’s having quite a moment in the natural and mainstream beauty communities.

Known for its many nutritive, cosmetic and medicinal properties, argan oil is derived from the kernels of the argan tree, which is endemic to Morocco. This is why the oil is now also widely known as Moroccan oil. For centuries, the people of southwestern Morocco specifically, the Berber tribe, have traditionally used argan oil as a staple food ingredient and for medicinal purposes.

Map of Morocco

Besides being adaptable to the harsh environmental conditions of Morocco and the Sahara desert, the argan tree is also listed an endangered plant species and is under the protection of UNESCO (Unite Nations Educational, Scientific and Cultural Organization). As it is derived from an endangered plant and only grows in such a small, specific location, argan oil itself is considered one of the world’s rarest natural oils.

An argan tree in Morocco

With its growing appeal and many nourishing benefits for skin, hair and body, argan oil is currently in high demand from companies all over the world. Claims in using argan oil are that it strengthens hair, revitalizes and moisturizes skin and is a delicious addition when cooking food. The main ingredient in argan oil is Vitamin-E, a great natural resource for healthy skin, and also comprised of 80% fatty acids.

As with all natural oils, there are also many products on the market claiming to be “Pure Argan Oil” but also include a mixture of chemicals. Be aware of false claims and research products carefully. Check out this list of what to look for in recognizing impure argan oil here.

Traditionally, the Berbers collected undigested argan pits from the waste of goats that climbed argan trees and ate the fruit. Mainly a job for women, the pits were ground and pressed to make the oil used for cooking and in cosmetics. Today, the argan oil you will find in most cosmetic and personal care products are from harvested nuts straight from the tree. (No need to worry about the goats!)

Berber women processing argan oil

The sustainable sourcing of argan oil and the Fairtrade connection that has been created with the local Berber women adds a positive light to the idea of using argan oil and its environmental impact.

According to the Christian Science Monitor, the social and economic benefits from the argan oil industry in Mororco could also be life changing for many locals. “It’s hoped that poor rural women in particular would benefit from expansion of the argan oil industry in an arid region with few industries and employment prospects.”

With this newfound hope for the argan oil industry, Bloomberg Businessweek states an increase in exports and eventual sales in Morocco: “Morocco’s exports of argan oil have more than doubled in the past five years, to more than 700 tons”. However, due to the endangered status and slow-growing nature of the argan tree, scientists are challenged with the future of argan oil’s overexposure and rising demand.

Have you tried any products containing argan oil? I’m looking forward to purchasing some pure argan oil for my hair!

Sources: The Christian Science Monitor 

Bloomberg Businessweek

Natural News

http://www.purearganoil.net/argan-oil-find-ou/

http://en.wikipedia.org/wiki/Argan_oil

Pure Forever, a new luxury skincare line from 100% Pure

Note: This is not a sponsored blog entry of any sort, I was not influenced or paid by 100% Pure. I am just expressing my love and excitement for a brand I like! 🙂Image

A favorite natural beauty brand of mine, 100% Pure, has recently announced a new skincare line called, Pure Forever. This new line adds to the brand’s already-awesome arsenal of cosmetics and skincare products made from organic and naturally-derived ingredients. The mission of 100% Pure is to offer products that are “truly 100% pure-no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.” The brand is also committed to being a vegan, cruelty-free brand that does not test on animals.

The Pure Forever line is marketed as the brand’s new luxury skincare products featuring a interesting lineup of facial scrubs, moisturizers, serums, eye creams and cleansers similar to the regular 100% Pure products however, with new ingredients, luxe packaging and higher price points. The Pure Forever line was unveiled last week on 100% Pure’s Facebook page: “We developed this line of luxury skincare products for purists without limits. These highly potent formulas are all natural, 100% vegan, and gluten free. Launching exclusively on our website & in 100% Pure retail stores only.”

Currently featured Pure Forever products from 100% Pure

Currently featured Pure Forever products from 100% Pure

Claiming to be highly potent, the new Pure Forever products definitely make me curious to try while the new ingredients and chic-er packaging surely has me itching to purchase something. With products such as “Matcha Green Tea Cleansing Foam”, “Vegetable Detoxing Facial Mask”, “Mushroom & Peptides Firming + Anti-Wrinkle Eye Cream”, and “Pomegranate Moisturizer”, they almost seem to delicious to be true! With an increase of organic/natural luxury skincare and cosmetics that may not deliver in terms of benefits ( many only seem “luxurious” in packaging and pricing with no real benefits), I’m curious to see if 100% Pure delivers something different to the organic/natural stage.

Pure Forever products

The prices for Pure Forever products are a bit higher than their normal product line, starting at $32-$45 for facial cleansers/scrubs,  $45-$55 for eye creams, $48 for moisturizers, $65 for the anti-aging serum, and $58 for a night repair balm. Considering there are many high-end organic skincare lines out there, I think there are more expensive and often times less-effective products than 100% Pure products.

I’m excited to try a few of these new products and to see if the Pure Forever products truly are a potent, effective luxury skincare line. Unless you live near a free-standing 100% Pure Retail store, you can only snag some of these online. Check out the Pure Forever line at https://www.100percentpure.com/pure-forever-s/659.htm or browse the full 100% Pure product offerings: http://www.100percentpure.com/

Have you tried any of the new Pure Forever products? Which ones are you interested in trying? Do you have any favorite 100% Pure products?

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