One thing I enjoy about following small beauty and skincare brands that I trust and enjoy, is seeing how products and brands develop over time. It’s always exciting to see beloved products get better formulations or more unique packaging, or even brands developing upon their mission and offerings. Such is the case with the evolution of Apoterra Skincare, a brand I’ve been a loyal fan of for their thoughtful product formulations, beautiful packaging, and transparent communications.
Previously known as Caru Skincare Co. (which I’ve featured and raved about in past posts), Apoterra Skincare is the rebranding of the same plant and mineral based, all-natural, sustainable, organic skincare line that I fell in love with. The new vintage floral, apothecary-inspired design and product packaging are refreshing and beautiful as ever. And the products? Founder Dominique Caron has refined and enhanced her formulas for even more effective and delicious skincare products. With moisturizers, serums, toners, facial treatments, and bath/body products, Apoterra Skincare has a great product offering that reaches all areas of every skincare routine.