My Organic Lash Love: Juice Beauty Lash Defining Mascara Review

Juice Beauty Mascara 2-2Introducing another strong contender for the battle of the natural mascaras: Juice Beauty’s Lash Defining Mascara.

I was very excited to try out this product after first setting eyes on it during the Juice Beauty event I attended in the summer. Juice Beauty’s founder, Karen explained that this mascara took a while to develop because she wanted to make sure the formula was just right. Karen wanted this mascara to perform as well as, if not better, than any non-organic mascara on the market so there were many test trials involved. Well, I can firmly say that the wait for this mascara is really worth it, this product is amazing. It might actually be better than any dirty (non-organic) mascara I’ve tried.

I love how chic the packaging is, the frosted metal tube gives the product a touch of luxury. Though the tube itself feels quite heavy to hold, there is a bit more product than other mascaras, the total weight is 0.21oz.

Juice Beauty Mascara 1

After my smudgy-experience with Alima Pure, I was a bit nervous when I unscrewed Juice Beauty’s mascara and it seemed a bit watery. However once applied, the formula felt great on my lashes. The mascara did not smudge, kept my lashes curled and provided natural definition. I wore it for over 8 hours every day with no need to reapply and absolutely no indication of smudging, clumping or flaking. Can you believe that? My lashes looked just as they had upon first application.

I am so impressed and I’ve been loving using this mascara everyday. One thing to keep in mind: if you’re used to super voluminous lashes, don’t expect it from this mascara. Juice Beauty’s Lash Defining Mascara is a great product for natural, defined lashes but may not give you that extra plush, false-lash look. Personally, I’m ok with that because this mascara helps to lengthen and define my lashes for a natural, everyday look. It would also be a great mascara to layer a more voluminous mascara on top. (Maybe I’ll try that in combination with Alima Pure’s mascara?)

After 2 coats of mascara

After 2 coats of mascara

As with any product from Juice Beauty, this mascara was formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. The ingredients are certified organic and mineral-based and are not tested on animals: 

Organic botanical extracts of serenoa repens (organic saw palmetto extract)*, aloe barbadensis (organic aloe extract)*, euphorbia cerifera (candelilla wax), triisostearyl citrate, hydrogenated glyceryl abietate, brassica campestris/aleurites fordi oil copolymer, copernicia cerifera (organic carnauba wax)*, vegetable glycerin, theobroma cacao (organic cocoa seed butter)*, persea gratissima (avocado butter), methylcellulose, xanthan gum, tocopherol (Vitamin E), sodium hyaluronate (vegetable hyaluronic acid), ethylhexylglycerin, phenethyl alcohol. May Contain: mica, iron oxide.  * = Certified organic ingredient

I’d definitely repurchase this mascara plus, the price is quite reasonable as far as high end mascaras go. You can purchase Juice Beauty’s Lash Defining Mascara online for $19. Also available online and in stores at Ulta.

Major props to Juice Beauty for creating an amazing organic mascara that could put other clean and even dirty mascaras to shame!

Have you tried Juice Beauty’s Lash Defining Mascara or any other natural mascaras? 

*This product was kindly provided to me by Juice Beauty for my review. This post contains my honest opinion based on my personal experience with the product. I am never paid to give my honest opinion and only review items that I enjoy using or want to share my thoughts on.

Voluminous Lashes with Alima Pure Natural Definition Mascara

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Let me start this off by saying, I never win ANYTHING. So it was a bit abnormal yet exciting for me to see my name staring back at me on Facebook after I noticed I’d won a free mascara giveaway from Alima Pure! Finding a natural mascara that performs well and gives you all the perks of a mainstream mascara is definitely hard to come by. It’s a tough one in the green world but more and more companies are vying for the title of best performing, natural mascara.

Among the newer released natural mascaras out this year, the Natural Definition Mascara has been a highly anticipated product among Alima Pure fans and other natural makeup lovers. Like their renowned mineral makeup, Alima Pure’s Natural Definition Mascara is 100% cruelty-free and the mascara pigments are derived from pure minerals. Available in black or brown, the Natural Definition Mascara consists of more than 90% natural and naturally derived ingredients including natural oils and waxes.

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How did I like this natural mascara?  I’ve been using this mascara for a couple weeks now but my initial reaction after first swipe was, “HOLY VOLUME!”. This mascara sure packed a punch in the volume department and with only 2 coats, my limp lashes immediately perked up, full and plush with no sign of clumping or flaking. I found the formula to be a bit on the wet side but was not irritating or heavy on my lashes. The definition this mascara gave to my lashes was amazing! It was pretty much on par with my much-loved, non-natural, voluminous mascaras: Benefit’s They’re Real or Maybelline’s The Falsies. The mascara brush surprised me after initially thinking the bristles seemed hard and plastic-like. The wand is not too thick or long but is the perfect shape and material for combing out lashes and naturally separating, lifting and defining.

Update: Detailed photo below

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The bad: While I loved that this mascara did not feel heavy on my lashes, gave amazing volume and natural definition, I did experience a bit too much smudging than anticipated. Even after my initial 2 swipes of mascara, I noticed the mascara smudging and transferring on my eyelids and under my eyes. After over 8 hours of wear, the mascara lasted and definitely kept my lashes defined, seperated and curled, but throughout the day I found myself wiping away the remains of mascara under my eyes.

All in all, the Alima Pure Natural Definition Mascara is wonderful in providing beautifully defined and voluminous lashes. If the formula didn’t smudge as much on me, this would have been a perfect mascara for me. I’ll still be wearing this mascara and think it’ll be great as a base-coat mascara.

Ingredients: Aqua, Hydrolyzed Jojoba Esters, Lanolin, Stearic Acid, Cera Alba, Euphorbia Cerifera, Sodium Carboxyethylsilanetriol, Cetyl Alcohol, Propanediol, Sodium Hydroxide, Acrylates/ Octylacrylamide Copolymer, Ozokerite, Glycerin, Panthenol, Biotinoyl Tripeptide-1, Copernicia Cerifera, Glyceryl Caprylate, Glyceryl Undecylenate. [+/-: (CI 77491, CI 77492, CI 77499)].

You can purchase this mascara online for $22 at the Alima Pure website or at Spirit Beauty Lounge.

Have you tried the Natural Definition Mascara by Alima Pure? What are your thoughts? Have a favorite natural or organic mascara? Let me know!

*I received this product free through a giveaway from Alima Pure but all opinions are my own based upon my experience.