Credo Beauty is a brand new online green beauty store featuring an exceptional collection of beauty and skincare products from artisan brands. Through a beautiful and carefully curated storefront, Credo’s aim is to change the way consumers perceive ingredients, products and health. In addition to it’s new online space, Credo Beauty will also be opening up a brick & mortar store in San Francisco that will feature both retail and spa elements in April 2015. I love the clean, bright aspect of Credo Beauty’s online store, the great variety of brands, and the transparency provided for every brand and product offered. These “Maker Videos” really personalize the shopping experience by helping you get to know brand founders and missions better.
Shashi Batra is Credo Beauty’s president and founder as well as a veteran in the beauty and fashion industry, notably as a founding member of the Sephora USA team. Shashi created Credo with a strict standard for products— all products offered at Credo must be free of harmful toxins in the form of artificial preservatives and synthetic fragrance, they must be effective in formulation, and they must be attractive in design and packaging.