The time has finally come for one of the biggest online green beauty retailers, Credo Beauty to finally open its doors in New York City! Hooray!
I recently discovered Philtre, a new online shop based in San Francisco that specializes in eco-luxe, non-toxic products that are made in the USA. Philtre (pronounced “filter”) caught my eye for its unique organic and natural skincare, beauty, and haircare brands that range from affordable to luxurious. There is also a robust selection for men, kids, and even some products for “lovin”. (Wink, wink.) Philtre even has helpful resources like an ingredient glossary, easy & informative product symbols, and personal advice so that you can shop confidently and consciously.
I had the honor of meeting Philtre’s sweet, hilarious, and fearless founder, Heidi Craig. Raised by hippie parents in California, Heidi was always influenced by her crunchy granola upbringing. She eventually had a career in marketing and publishing, as well as working with the United Nations for several years, leading her to travel all over the world.
Here, Heidi shares about her unique background, her relationship with green beauty, and what sets Philtre apart from other online shops: