*This post was originally published on the NICORA blog.
Conscious shopping may be a strange concept for many, but at its core remains a simple approach when using your purchasing power: having a more active shopping experience, through more informed and mindful decisions. Conscious consumers are actively aware of their purchases, consider the transparency and social impact of companies, and focus on the long-term or “big picture” effects of purchases.
Are you curious about how to shop consciously? Here are five basic habits of conscious consumers that you can apply to your own shopping.
The folks at Brilliant Earth reached out to me to create inspiration style boards featuring their new Autumn-inspired, Wisteria Collection. Brilliant Earth is a jewelry company that provides beautiful, high-quality jewelry originating from ethical and environmentally responsible sourcing.
“Our goal at Brilliant Earth is to make jewelry as beautiful as it can be. We are passionate about cultivating a more ethical, transparent, and sustainable jewelry industry.”
The brand features conflict free diamond jewelry made with recycled gold and platinum among delicate engagement rings and other fine jewelry. Besides from implementing strict sourcing and labor standards, the company donates 5% of their profits to communities harmed by the jewelry industry. Brilliant Earth also works with nonprofit organizations to educate others about the social and environmental issues within the jewelry industry. Learn more about the company’s mission here.
“The beauty of falling leaves and the graceful curves of bare autumn branches combine in fluid designs that captured our designers’ imaginations. Pave diamonds bring a dazzling light to nature’s beauty.”
I admire Brilliant Earth’s mission to provide beautiful, ethically sourced jewelry and their initiative to foster change through education. Similar to their permanent collections, the Wisteria Collection is inspired by nature but specifically, the Autumn season. The Wisteria Collection illustrates the splendor of Fall through sparkling jewels, twisting details and subtle movement. See the full collection online at the Brilliant Earth website.
The Wisteria earrings stood out to me for it’s unique movement and delicate design. These earrings inspired me to create a style board representing a woman who is mysterious and intriguing, a world traveler, stylish and colorful, fashionable and timeless. She embodies chicness and femininity while also bold and avant-garde.
I also loved the Plumeria pieces in the collection and was inspired to create a style board surrounding the type of woman I envisioned the design embodies. She is elegant as she is artistic, simplistic, enjoys nature, bright colors, art and can just slip on a dress and boots while choosing stunning jewelry for everyday wear.
“Inspired by the Autumn Love…pieces that look at once dynamic and delicate, contemporary and timeless, much like nature itself.”
What do you think of Brilliant Earth’s Wisteria Collection? What are your favorites from the Collection?
*Information and images courtesy of Brilliant Earth. All opinions are my own.