Previously known as Caru Skincare Co. (which I’ve featured and raved about in past posts), Apoterra Skincare is the rebranding of the same plant and mineral based, all-natural, sustainable, organic skincare line that I fell in love with. The new vintage floral, apothecary-inspired design and product packaging are refreshing and beautiful as ever. And the products? Founder Dominique Caron has refined and enhanced her formulas for even more effective and delicious skincare products. With moisturizers, serums, toners, facial treatments, and bath/body products, Apoterra Skincare has a great product offering that reaches all areas of every skincare routine.
When I find a skincare brand that I love entirely– from the brand’s story and mission, to product ingredients, to formulation and packaging, I want to shout it from the rooftops and share with everyone I know. For me, Laurel Whole Plant Organics is one such brand. I was overjoyed when Laurel WPO asked me to try out some of their lovely products in celebration of their rebrand and reformulated products.
Previously known as Sequoia Beauty, the California-based Laurel Whole Plant Organics is a handcrafted skincare line with products formulated from locally sourced, high quality organic ingredients drawing from the natural benefits of pure and unaltered whole plant ingredients.
The brand’s founder Laurel Shaffer, a plant-loving herbalist, became passionate for herbalism and natural health after she suffered from health issues and sought the advice of a holistic nutritionist. Following herbal prescriptions and the nutritionist’s suggestions, Laurel was completely restored of her health ailments, became a believer of herbal medicine and was interested in learning more. After attending school for herbal studies, she was inspired to use her knowledge to create the cleanest skincare line possible with pure plants and herbs.
“Laurel WPO is a flower and herb based facial care line. We have the highest possible standards for organic ingredients, biodynamic ingredients, and raw, unrefined whole plant ingredients. We source directly from our farmers, making our purity and integrity unparalleled.”
Not only do I admire Laurel Whole Plant Organics’ brand mission for high quality organic, handcrafted, locally-sourced ingredients, I am also so impressed with the effectiveness of the product formulations. The brand’s high standards for the purity and integrity of their ingredients is really a testament to the benefits and efficacy of using nature’s raw ingredients in skincare.
California Body Oil: My skin fell in love with this sensuous and light body oil. When I first applied this to my skin, I could almost hear my body sigh with relaxation and delight. Inspired by the scents of California, this product smells so pleasant and energizes the senses pulling from warm and woody notes of rose, sandalwood, vetiver, scotch pine and cedarwood. The California Body Oil uses organic and therapeutic grade essential oils to awaken and energize mind, body, and spirit. I’m definitely reminded of fun, summer trips as a child visiting family in warm, sunny California.
The body oil absorbs quickly and envelopes the skin with a rich, smooth texture that hydrates and nourishes to perfection. In addition, this product “features Avocado, Rosehip Seed and Tamanu for their rich texture, rich vitamin and mineral content, and healing nature. Red Raspberry Seed Oil is a stand out in this formula as well, adding to the other oils already existing sun protection properties.” While, I’ll definitely be purchasing this in the future, I’m also curious about Laurel WPO’s newest body oil, Sun: Before & After Body Oil,which sounds lovely for long summer days under the sun. I’ve been savoring this precious California Body Oil and am so dreading the day when I run out. ($80/100ml)
Balance Facial Serum: I admit, I’m already facial oil-obsessed yet, I’m still often doubtful to the claims of every facial serum that comes my way. Laurel WPO’s Balance Facial Serum heralded a lot of admirable claims that intrigued me; a transformative facial serum perfect for oil, combination, or breakout prone skin that rapidly absorbs, heals and balances the skin. Sounds too good to be true, right? And yet, it is beyond perfect. This serum swiftly hydrates and absorbs into the skin, leaving my face feeling completely moisturized, healthy and glowing. The other amazing benefit from using this facial serum is that many of my dark acne spots and blooming blemishes vanished within about 1 day of use. Continued use of this serum drastically cleared up my complexion and had my skin feeling amazing. Also, plant ingredients in this serum such as, Red Raspberry Seed, Cranberry Seed, and Jojoba have been linked to sun protection.
This product is unlike any facial oil I have ever used. It also helps that this stuff smells so darn good; “a fresh, herbal blend of organic and therapeutic grade essential oils of Lavender, Rosewood, Helichrysum and Clary Sage clear, refresh and balance skin” while, “a whole plant blend of Licorice, Chamomile, Echinacea, Calendula, Burdock, Dandelion and Passionflower helps promote the release of toxins, stimulates immune function on a surface level and is powerfully anti-inflammatory.” I’ll just say, you need to try this serum, it’s a serious skincare game-changer. ($68/30ml)
“The purity and integrity of our ingredients are what make our formulas so effective. The purer and more unaltered the whole plant ingredient, the more powerful the results. Plants are the strongest anti-aging tools we have. Their abilities are not harnessed by dissecting them, diluting them, refining them with chemicals, or growing and producing their ‘extracts’ in masses – their power is in their purity.”
After using products from Laurel Whole Plant Organics, I’ve never been more of a believer for using pure, natural whole plant ingredients to effectively treat skin. It is evident that so much love and positive intention have been put into formulating these products and I so appreciate that in a brand. I’m inspired by Laurel’s expert focus on high quality, pure ingredients that provide outstanding, unparalleled results. An ingredient junkie like me will be delighted with the all the knowledge and detail that goes into these products; reading the descriptions on the website even excites me. I’ll definitely be adding more Laurel WPO products to my daily routine in the future.
Our promise to our customers and ourselves is to never use parabens, synthetic fragrances, endocrine disruptors, carcinogens, GMOs, non-organically grown plants, or any toxic chemical of any kind. Laurel WPO is committed to your health, well-being and your beautiful skin.
**If you want to try products from this lovely skincare line, Laurel Whole Plant Organics is generously providing my readers with a special 10% off discount and free shipping on all orders! (Free shipping for U.S. orders only.) Just use code: PLEINVANITY at checkout. Shop online at Laurel Whole Plant Organics HERE.
California Body Oil Ingredients: Avocado Oil˚, Rosehip Seed Oil˚, Sunflower Seed Oil˚, Safflower Oil˚, Tamanu Oil˚, Red Raspberry Seed Oil˚, Rosemary˚, essential oil blend of Rose˚, Sandalwood˚, Vetiver˚, Scotch Pine˚, and Cedar˚, and flower and gem essences˚ ˚signifies certified organic ingredient
Balance Facial Serum Ingredients: Jojoba Oil˚, Macadamia Nut Oil˚, Rosehip Seed Oil˚, Sesame Oil˚, Red Raspberry Seed Oil˚, Almond Oil˚, Tamanu Oil˚, Cranberry Seed Oil˚, Sea Buckthorn Oil˚, Rosemary Extract˚, in-house biodynamic proprietary blend of Passionflower˚, Licorice˚, Calendula˚, Chamomile˚, Echinacea˚, Yarrow˚, Baical Skullcap˚, Gotu Kola˚, Comfrey˚, Astragalus˚, Nettle˚, Lavender˚, and Orange Peel˚; and essential oils of Lavender˚, Rosewood˚, Helichrysum, and Clary Sage ˚signifies certified organic ingredient
Have you tried any products from Laurel Whole Plant Organics? What do you look for in natural, effective skincare products?