Brushing with Clay: Zion Health ClayBrite Natural Toothpaste Review


Have you ever thought to brush your teeth with clay? Me neither.

When California-based natural health company, Zion Health reached out to me to try some of their products, my curiosity centered around ClayBrite, their popular mint-flavored, non-fluoride toothpaste that contains clay minerals. I was most intrigued about claims that ClayBrite’s natural mineral ingredients “help heal gums, prevent cavities, and neutralize bad breath.” As someone who has sensitive gums, this caught my attention. Additionally, Zion Health maintains that these natural minerals get in between teeth and beneath gum layers to absorb and diminish bacteria, eliminate bad breath, and also whiten teeth. Xylitol and Green Tea extract prevents bleeding gums and plaque buildup.

I have to admit, I haven’t tried many natural toothpastes. The only natural toothpastes I’ve used have been Tom’s of Maine products and I never liked any of them. They never made my teeth feel clean enough or taste as fresh as when I used non-natural toothpastes. I was very interested to see if ClayBrite would make me want to put down my less-green toothpastes forever. (Tom’s toothpastes do indeed contain sodium lauryl sulfate which many people like to avoid.)


The brown, muddy color of the ClayBrite toothpaste is enough to make many people gag at first sight. I, however was pleased. Clay minerals, remember? The color doesn’t last though, as soon as you brush your teeth and spit out the product, the dark brown hue lightens and it doesn’t seem so abnormal to be sticking this in your mouth. The texture was malleable and soft though a bit grainier and stiffer than regular toothpastes. Overall, the formula didn’t seem much different to brush my teeth with.

I can say after using ClayBrite for many weeks, I love how gentle and effective it is at cleaning and maintaining my teeth. My teeth feel clean without feeling sore. Usually, my gums are easily irritated especially if I get a cold sore in my mouth, but ClayBrite made brushing my teeth painless and actually pleasant. I even believe this toothpaste have helped to strengthen my sensitive gums. I can’t say for sure if this has whitened my teeth overall, but I have noticed my teeth seem to be consistently whiter even after days of excessive tea-drinking.


The toothpaste’s mint flavor, derived from natural mint, stevia leaf extract, and grapefruit seed extract ingredients, leaves my breath feeling extremely fresh and retains a minty taste, something I enjoyed and didn’t expect from a natural toothpaste.

As for details about Calcium Montmorillonite, the toothpaste’s clay mineral ingredient, I inquired with Zion Health about what it was exactly, why it is a key ingredient, and where the company acquires it from. Here is part of their interesting response:

Calcium Montmorillonite comes from a remote region near Palm Desert, CA- Originally sold as a mineral supplement to astronauts in the 1960s-due to its high calcium content-this unique clay helped prevent bone decay.

Because of its high mineral content this special type of clay provides healthy nutrients to the body when consumed internally. Founder Haim Zion, discovered when he started drinking these minerals in powder form with water, he experienced immediate benefits to his sore, bleeding gums. Upon further research, he discovered this clay worked better than standard toothpastes and dentist recommended toothpastes for healing the gums, along with controlling cavities. He teamed with a group of natural health chemists to create a toothpaste formulation that had a pleasant flavor along with a proper amount of CM Clay to offer maximum benefits to the gums and teeth.

More details about this clay here: We get our clay from California Earth Minerals.

My own research did confirm that calcium montmorillonite has been used to aid astronauts suffering from calcium loss and bone decay due to the effects of weightlessness and other environmental factors in space. Calcium montmorillonite, also known as the “living clay” was also traditionally used by Native Americans healers as a internal and external healing agent. The mineral deposits originated from volcanic ash, minerals and eons of weathering. (Read more here.) Additionally, Zion Health’s ClayBrite Natural Toothpaste scored a low “1” rating in the Environmental Working Group’s Skin Deep database for overall health hazards.

I was really pleased with ClayBrite Natural Toothpaste and using it surpassed my expectations. Would I purchase this again? I think so! It’s certainly affordable: $7.49 for 3.2oz. at Adama Minerals or $5.59 at Vitacost. 

PLUS get $10 off orders of $35 or more and free shipping at Adama Minerals! Use code: “pleinvanity” at checkout.

Ingredients: Sorbitol, Glycerin, Sodium Bicarbonate, Calcium Montmorillonite Desert Clay , Hydrated Silica, Kaolin, Carboxymethyl Cellulose, Sodium Cocoyl Glutamate (derived from coconut), Sodium Lauryl Sarcosinate (derived from sodium salt), Stevia Extract, Purified Water, Grapefruit Extract, Xylitol, Green Tea Extract, Aloe Barbadensis Leaf Juice, Menthol, Spearmint Oil, Sodium Ascorbate, Calcium Ascorbate, Boron Citrate, Zinc Citrate

What are your thoughts on natural toothpastes? Would you try ClayBrite? Let me know if you have any natural toothpaste suggestions to try!


*Products were kindly provided to me for consideration. Reviews are based on my honest opinion and personal experience. I am never paid for my opinions. Post contains an affiliate link.


  1. Fascinating research, Kasey. This looks intriguing especially that my gums have been receding, so I’d love to try it. I have used Jason toothpastes, as well as Earth Paste sold on the Bubble & Bee website. I’ve been happy with both bit you never know where that HG toothpaste is lurking. Very informative post. I loved the part about the astronauts. Somehow when Nassau uses something, it’s gotta be good 🙂

    • Kasey Michelle June 2, 2014

      Thanks, Sarita! I think you might enjoy using ClayBrite and the scientific information behind it is very intriguing. I’ve heard of Jason toothpaste and Earth Paste but have never tried either. Thanks for the suggestions! 🙂

  2. Hime May 30, 2014

    Seems great, my gums are really sensitive. I use Nature’s gate Crème de mint which is great for me, and cheap too! It’s my favorite toothpaste =)

    • Kasey Michelle June 2, 2014

      Thanks Hime! I haven’t heard of that toothpaste, will definitely have to look into it. 🙂 If you have sensitive gums, I think you would really like using ClayBrite. Let me know if you do try it!

  3. Kathryne May 30, 2014

    Finding a green toothpaste that can actually combat against stains is my biggest dilemma. I have heard that natural toothpaste containing coal can work to keep your teeth white too! The color of this one is so dark, but I trust your review- I will have to check this out! Thanks for your in depth honesty! – :0) -Kathryne

    • Kasey Michelle June 2, 2014

      I haven’t heard that fact about coal! Very interesting. Let me know if you try ClayBrite, I think you’ll like it! I wonder how it will work against stains. Thanks for reading, Kathryne! 🙂

  4. Jennifer June 5, 2014

    Thank you very much for educating us on your beautiful blog! I’ve actually been using Tom’s toothpaste for years, and had no idea, so I’m grateful to you for sharing your research, which can impact others in a positive and meaningful way! It’s good to know there are so many healthier, sustainable alternatives to products that we use on a daily basis. Your words inspire me to do my own homework and to seek ways to help the environment.

    • Kasey Michelle June 6, 2014

      Jennifer, your comment made me smile! I’m so glad my writing and research is helpful and encouraging to you. That is exactly my mission for this blog and I’m so happy to inspire others to make a change in their lives. Thanks for reading! I am grateful for you and all my readers 🙂

  5. […] Zion Health Shampoo Vanilla Coconut (2oz): Picture a warm, sunny, exotic beach in the Tropics. Got it? That’s what I think of when I use this lovely, all-natural, clay mineral-based shampoo. The formula is light, clarifying, and the scent is addicting. My fussy hair actually responded well to this shampoo and wasn’t left feeling greasy. I was even able to wash my hair with this daily without my hair freaking out. I love that Zion Health offers nice sized and nicely priced travel sizes of the shampoo. $13.99- 13 fl oz, full size or $1.00- 2 fl oz, travel size. See my review on Zion Health’s natural clay mineral toothpaste HERE) […]

  6. […] between this natural toothpaste and another one, a clay-based, Zion Health toothpaste (review HERE) for a while. Compared to the Zion Health toothpaste, I didn’t like the Tom’s product […]

  7. Pat King September 22, 2017

    Why is there Xylitol in this toothpaste? Seems redundant if there is Stevia and other sweeteners.

    • Kasey September 23, 2017

      Hi Pat, according to Zion Health’s ClayBrite page about the ingredients used, “Xylitol helps keep a neutral pH level in the mouth and prevents bacteria from sticking to the teeth”, while the stevia extract serves as, “a natural ‘sugar free’ sweetener. Since it is sugar-free, it will not produce the sugar acids that cause tooth decay.” It seems the brand has since updated their ingredient lists and xylitol is only included in their new ClayBrite Extra Toothpaste. And now the regular version of ClayBrite Toothpaste does not have xylitol but has stevia extract. The one I reviewed in this post is an outdated version. Hope this helps!


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