Let me start this off by saying, I never win ANYTHING. So it was a bit abnormal yet exciting for me to see my name staring back at me on Facebook after I noticed I’d won a free mascara giveaway from Alima Pure! Finding a natural mascara that performs well and gives you all the perks of a mainstream mascara is definitely hard to come by. It’s a tough one in the green world but more and more companies are vying for the title of best performing, natural mascara.
Among the newer released natural mascaras out this year, the Natural Definition Mascara has been a highly anticipated product among Alima Pure fans and other natural makeup lovers. Like their renowned mineral makeup, Alima Pure’s Natural Definition Mascara is 100% cruelty-free and the mascara pigments are derived from pure minerals. Available in black or brown, the Natural Definition Mascara consists of more than 90% natural and naturally derived ingredients including natural oils and waxes.
How did I like this natural mascara? I’ve been using this mascara for a couple weeks now but my initial reaction after first swipe was, “HOLY VOLUME!”. This mascara sure packed a punch in the volume department and with only 2 coats, my limp lashes immediately perked up, full and plush with no sign of clumping or flaking. I found the formula to be a bit on the wet side but was not irritating or heavy on my lashes. The definition this mascara gave to my lashes was amazing! It was pretty much on par with my much-loved, non-natural, voluminous mascaras: Benefit’s They’re Real or Maybelline’s The Falsies. The mascara brush surprised me after initially thinking the bristles seemed hard and plastic-like. The wand is not too thick or long but is the perfect shape and material for combing out lashes and naturally separating, lifting and defining.
Update: Detailed photo below
The bad: While I loved that this mascara did not feel heavy on my lashes, gave amazing volume and natural definition, I did experience a bit too much smudging than anticipated. Even after my initial 2 swipes of mascara, I noticed the mascara smudging and transferring on my eyelids and under my eyes. After over 8 hours of wear, the mascara lasted and definitely kept my lashes defined, seperated and curled, but throughout the day I found myself wiping away the remains of mascara under my eyes.
All in all, the Alima Pure Natural Definition Mascara is wonderful in providing beautifully defined and voluminous lashes. If the formula didn’t smudge as much on me, this would have been a perfect mascara for me. I’ll still be wearing this mascara and think it’ll be great as a base-coat mascara.
Ingredients: Aqua, Hydrolyzed Jojoba Esters, Lanolin, Stearic Acid, Cera Alba, Euphorbia Cerifera, Sodium Carboxyethylsilanetriol, Cetyl Alcohol, Propanediol, Sodium Hydroxide, Acrylates/ Octylacrylamide Copolymer, Ozokerite, Glycerin, Panthenol, Biotinoyl Tripeptide-1, Copernicia Cerifera, Glyceryl Caprylate, Glyceryl Undecylenate. [+/-: (CI 77491, CI 77492, CI 77499)].
Have you tried the Natural Definition Mascara by Alima Pure? What are your thoughts? Have a favorite natural or organic mascara? Let me know!
*I received this product free through a giveaway from Alima Pure but all opinions are my own based upon my experience.